[Maneki Neko]

I understand the wish to promote pet adoption and rescue over pet sales. That's where my heart is, too.

On the other hand, I think Andy and Ezer's point about bringing prospective pet-buyers to the site is valid. As soon as people arrive at PetFinder.my, they'll see forum entries about homeless animals, about inherited health disorders of pedigreed dogs, etc. If these things encourage the person to adopt a pet rather than buy, it's a victory! It's a sure bet they won't see anything to discourage them from buying if they go into a pet shop. There won't be a sign near the cash register asking, "Have you considered adopting a similar pet from a shelter?"