Hi Roy,
Exactly my thoughts.
What we aim to do is to provide an open, unbiased and transparent infrastructure for all pet-related transactions, be it pet adoptions, pet sales, pet products or any other form of relevant services. Only through such an approach can we encourage better transparency between parties, which translates to better accountability.
Any party - be it rescuer, adopter, seller or buyer can be equally subjected to compliments and of course criticism, of which they will be given a fair opportunity to defend and justify themselves accordingly. If what they do/offer is good, then they definitely deserve praise and attention; and everybody should be made aware if they are found to contradict animal welfare and rights.
PetFinder also aims to provide consumers and pet owners with a more personal touch by being able to liaise directly with rescuers, merchants etc, thus giving them more all-rounded knowledge and exposure to more diversified point of views.
As of this moment, PetFinder is still at its infancy stage, with only a narrow reach of the adoption niche market. What we hope to achieve is to reach out to as diversified an audience as possible and build a large active community of animal lovers. Only through this can we effectively increase the exposure and adoption of homeless animals, as well as properly educate people on responsibly managing their pets.
Of course, all this should be made into a fun learning process, and we are really glad to have received the participation of a pet loving community that is friendly, good natured, helpful and positive.
Let's keep it up!
