snappy tom is a quite old brand in the market..it is under Safcol Australia, can refer to this commercial.and they are quite famous in australia.can rmb my relative that stay in australia they will sang out that snappy tom song.
http://www.youtube.com/watch?v=gZIg5-EqqBc
u can look at youtube for the snappy tom commercial.
and for my information that snappy tom jelly is no made from animal fats. it is not too nutrition is just because it is just a 'maintenance' for cat. to provide the very basis nutrients for our cat.