in order to stop bybs and puppy/kitten mills though, reliable and ethical breeders must make themselves more visible and easy to find. i don't think there is any harm in promoting your cattery/kennel as long as you do the right thing by your animals.
visit
catbreedermalaysia.wordpress.com to see a list of registered cat breeders. this does not mean they are ethical but at least the are registered, and you can call them, ask to visit and see for yourself how they treat their animals. if it doesn't look right, please tell us via the website AND petfinder. that will make it harder ppl to hide behind petshops etc.