Came across this great fundraising method:
http://uk.pedigree.com/pedigreeadoptiondrive/
Where you click on the dog lead to bring the virtual dog on a virtual walk, i.e. going through different websites, and you interact with the dog too by playing with it. I believe this is a very fun, inventive, innovative way to increase traffic flow to the websites! We could do it with pet-service related sites, like petshops, pet groomers etc, and get them to donate/pay to be a part of the virtual walk:)
Joyce