zai, it's a fish bait, "hook-size pieces of meat coated in potent oily liquid attractant. Meaty Marine Pellet groundbait is a unique, moist, liquidised meat and pellet groundbait ready to use straight from the tin." (taken from
http://www.dynamitebaits.com/index.php?id=361)
so, it
might not be cat meat, could be just an attempt by the marketing team to sensationalize the product....it sure made us notice it and sure made me check it out, didn't it? maybe that's what the marketing dept was hoping for....